Generation Tux
Generation Tux boosts brand visibility as it helps customers find great-fitting suits.
When Generation Tux realized its showrooms weren’t on Apple Maps, the formal attire company began listing its retail locations with Apple Business Connect. It turned out to be a perfect fit: In just its first month, Generation Tux saw immediate engagement with their place cards across phone calls, requests for showroom directions, and overall interactions with customers.
34%
72%
34%
Generation Tux, launched in 2014 by founder George Zimmer, had recently expanded its online rental business to include showrooms in Chicago, Columbus, and Dallas. Those three cities drive significant revenue for Generation Tux, and the showrooms were opened to allow shoppers to view their premium collection and have exclusive access to style consultations. The hope was that by giving potential customers the chance to see a suit in real life, they’d feel more comfortable renting, allowing the company to turn online leads into sales.
“The biggest challenge of being online is that some customers still look for the in-store experience when deciding what to wear for something as important as their wedding day,” said Generation Tux Marketing Manager Roshana Pourvakil. “We wanted them to feel confident in their suit choice by letting them see our materials and talk to expert stylists.”
“Our growth strategy emphasized the importance of opening showrooms to connect with consumers in a physical space, allowing us to deliver a high-tech, high-touch experience.”
Generation Tux realized its showrooms were not searchable for iOS users on Maps and across the Apple ecosystem. So the company registered with Apple Business Connect and developed a savvy showcase strategy for its three locations in order to reach new customers. They also decided to focus their efforts on building increased traffic during Q3 and Q4 — the ideal time to reach customers in need of suits and tuxedos for the fall wedding season.
The company also added an Order button on its place cards, as this is “the number one action Generation Tux wants people to take,” noted Pourvakil.
After just one month of being listed on Apple Business Connect, the company’s three showrooms saw increases in requests for directions, phone calls, and website clicks. In other words, Apple Business Connect perfectly suited Generation Tux’s needs.
Data provided by the customer. Apple was not involved in the gathering or analysis of the data reported.