Pizzana
How Pizzana used slices of data to connect with customers.
Pizzana’s customers have a passion for Italian food — and for Apple products. When the company realized that 80 percent of its guests search for them via an Apple device it updated its Maps listings to highlight menu items and special offers, and to collect insights on customer behavior. This effort allowed Pizzana to focus its marketing efforts.
60%
The first Pizzana restaurant opened in California in 2017 with a simple mission: To bring superstar chef Daniele Uditi’s unique slow-dough pizza-making style to America. By 2024, Pizzana had opened seven locations nationwide and earned a growing number of devoted diners. And with 80 percent of guests using an Apple device to search for Pizzana, the company turned to Apple Business Connect to focus its marketing efforts across the Apple ecosystem, specifically on Maps.
“We’re focused on ensuring a great experience for all our guests within the Apple ecosystem. Our goal is to always highlight a promotion or new products on Maps.”
In 2024, the company began using the showcase feature on Maps to focus on promoting not only special menu items and offerings — like its catering packages and top-tier ingredients — but also to spotlight the recent launch of Cacio Club, the company’s loyalty program. The showcases were updated weekly across all seven Pizzana locations, which helped increase the number of downloads of the Pizzana app.
Between January and September 2024, Pizzana ran nearly 150 showcases, allowing the company to learn more about customer behavior via Insights. It also took advantage of the many Action buttons available on Maps, making it easier for guests to place reservations, check out a menu, or order a gift card directly from their place card. The results, Vineet Chaplot, Pizzana Chief Operating Officer, said were “simply phenomenal” with Pizzana seeing a 60 percent increase in average engagement time with the Pizzana website per user.
Using Apple Business Connect also allowed Pizzana to gain crucial insights into how guests found or interacted with their locations — like the heat maps that lets the company to see where its customers are located, in the aggregate.
“That data can ultimately be used to figure out future locations as we continue to grow,” said Chaplot. “And by combining the data we see in Business Connect with other internal metrics, we’ve been able to fine-tune our marketing strategy.”
Data provided by the customer. Apple was not involved in the gathering or analysis of the data reported.